By Liz Farmer
Daily Record Business Writer 

After months without a sportscaster of its own, Baltimore’s WMAR has turned to a local sports media company to produce sports segments on its nightly television newscasts — a move some say is a financial win for both companies but a potential loss for viewers.

PressBox, a Baltimore company with a monthly newspaper, a Web site, and weekly television and radio shows, started producing the script and voiceover for WMAR’s sportscasts more than a week ago and plans to officially announce the new relationship Monday.

A handful of PressBox writers — including company founder Stan “The Fan” Charles and managing editor Kevin Heitz — serve as the nightly voice of the sportscast. A 90-second voiceover of highlights and news is recorded and sent to WMAR, where the video is later edited in and aired during the 11 p.m. newscast.