Mel Kiper

The business of being Mel Kiper

By Liz Farmer
Daily Record Business Writer

When NFL draft analyst Mel Kiper Jr. began working with ESPN back in 1984, neither one remotely resembled the powerhouses they are today.

Just a few years prior, in 1981, Kiper made his draft report public, punching it out on a typewriter and selling 550 copies. Meanwhile, ESPN was still a fledgling sports network, just five years old.

“The NFL wasn’t king of all sports back in those days,” said Kiper, 49. “They were doing the draft on a Tuesday morning. Now the draft has become a huge event with television coverage on every pick and it’s broadcast at night so people can watch.”

As much as the draft’s popularity has grown, so has Kiper’s Baldwin-based business, Mel Kiper Enterprises Inc. Over the last three decades, Kiper has become the face of a massive draft empire complete with radio shows, television appearances, Web sites and publications.

But with popularity comes competition.