The Under Armour logo won’t be visible when Lindsey Vonn skis during the Olympics. Vonn is the primary spokesperson for the company’s cold weather gear.

Even with its star athlete and cold weather gear spokeswoman’s readiness in question, Under Armour Inc. still expects to get noticed with one of its biggest sponsorship pushes ever in the Olympic Games, which kick off Friday in Vancouver.

Looking to boost its brand awareness, the Baltimore-based company has apparel deals with the men’s and women’s U.S. freestyle skiing teams, U.S. bobsled and skeleton teams and the Canadian curling teams.

But the company’s best-known — or at least most hyped — endorser is U.S. alpine skier Lindsey Vonn, a back-to-back World Cup champion, who many predict could be the Michael Phelps of these games, winning as many as five gold medals.