Well, this blog posting came sooner than I thought it would -- the first new commercial with Tiger Woods is airing and it's a lot more ballsy (and more soon) than I think anyone could have guessed.
After months of silence afer his late November accident, a sham of a press conference in February in one week we get a real live press conference with Woods addressing reporters, his return to golf and now his first television commercial since the scandel over his multiple affiars broke.
Dude doesn't know when to slow down, does he?
But while the first two happenings this week were expected this new commercial was surprising in its directness. It features the voice of Tiger's deceased father Earl and it's edited in a way to make it sound as if Earl is addressing his son about his past actions.
Check it out below -- I can't decide whether its gutsy for Nike to tackle this issue head-on or a tasteless attempt to strike while the iron's hot.
But either way -- we're talking about Nike and that's all that matters in the end, right?